Entering into the new century, the market competition becomes more and more drastic. Business competition not only means competition of quality and service, but also means the competition of product and corporate image. To some extent, holding and expanding market share not only means improving service and quality, but also means extending advertising strength to promote brand image of enterprise. ?? Being prepared for danger in times of safety, Shanghai Jaeger Optics Co., Ltd took the lead in introducing Corporate Identity (CI) among fellow traders. Abiding by corporate concept of “gather all the advantages of others and establish a unique style of our own”, the company transfers information with common symbols and languages, and makes us uniform, consistent and connective with each brand as well. Jaeger People understand that the most core factor of communication is the brand. The image and rank of consumers on product, credit and the whole of an enterprise are all cohered on the brand. Introducing Corporate Identity (CI) builds image for Jaeger Optics and founds a base for its long-term development. ?? Our symbol is composed of four extended eyeglasses from the first letter “J” of Jaeger Optics. Not only containing company name, but also indicating product industry, this symbol is concise and clear. As the four eyeglasses consist of a pair of glasses, the whole pattern combines eyeglass, eyes and optics organically, just like Jaeger Optics making a comprehensive survey in the world and showing disdain in vision and optic field. Additionally, the nonfigurative pattern composed of four arcs like both hands form a circle, which compares Jaeger Optics unite together to be precise and practical. At the same time, these patterns show that Jaeger Optics gathers all advantages of each other manufacturers and it accords with the corporate concept of “gather all the advantages of others and establish a unique style of our own”.
